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University Park

As construction got underway for University Park, a luxury off-campus housing center for students at Florida Atlantic University, developers tapped us to establish and market the brand for this first-of-its-kind project. In addition to producing a website, brochures, on-site signage, branded shirts and other various swag, we also conducted focus groups, providing real-world feedback from the local college demographic. These market insights provided consultative support for both interior and exterior designs of the complex, and set the pace for the brand positi

University Park

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