The Pur brand consists of three sub-brands: PurLife Fitness, a gym and training center; PurGreens, a healthy, quick-serve restaurant; and PurStrands, an award-winning hair salon. The group was looking for a way to align its brands while still maintaining each of their unique value propositions. We started by revisiting the logos, providing a light redesign that created a more deliberate visual association between them. With the logo uplifts completed, we moved on to a cohesive campaign dubbed Do It For You, complete with new custom photography. Additionally, we redesigned print collateral, including direct mail, flyers, stickers and more, planned various events for each of the properties, and managed ongoing social media and email marketing campaigns.