When Palm Beach County Tourism transitioned to Discover The Palm Beaches, they connected with us for the creative development. With a new logo and the primary visual elements in place, we built a media campaign that spotlighted what it means to be with people you love in a place that offers all the little things that make life great. “Unplug and Reconnect” spearheaded the re-brand, becoming the headliner for DTPB’s $1 million cooperative 2015 ad strategy—at that time, the largest co-op program in the agency’s history. Broadcast and print ads ran in Boston, New York City, Chicago, Washington, DC, as well as national online publications. DTPB went on to win a Silver Magellan Award from Travel Weekly and a Flagler Silver Award in the category of Television Advertising for the “Unplug and Reconnect” commercial.