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American Icon Brewery

Every once in a while, an industry catches fire with explosive popularity. Perhaps the most ubiquitous recent example is the craft beer business, which has been basking in its newfound prevalence with microbrew enthusiasts across the globe. When developer Michael Rechter decided to launch his Vero Beach-based American Icon Brewery, he tapped us to help shape the brand. In preparation for launch, we designed and built a website and a suite of branding materials, including merchandise, menus and tap handles, and even got involved with the nomenclature of the beer itself.

American Icon Brewery

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