Attorney Lee Cohen came to us looking for branding for his personal injury practice, along with a memorable marketing campaign that could distinguish his firm as a leader in the space. We kicked off the work effort by developing a completely overhauled brand and website and quickly moved into production on a video ad campaign. We wrote, filmed and produced a lighthearted project dubbed 1-800-CALL-LEE, a fun, humorous spot that was in stark contrast to traditional alarmist injury attorney marketing. From its very first airing, the spot was a celebrated success. On top of their initial branding and the popular Call Lee spots, we continue to create and manage all marketing campaigns for Mr. Cohen and his prominent South Florida firm.