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Digital Marketing

"Nobody reads ads. People read what interests them. Sometimes it's an ad.” —Howard Gossage

Conversion.
Optimization.
CTR. SEO. PPC.

The terminology and jargon used to describe digital marketing can get confusing in a hurry. But don’t sweat it too much. When you work with 2TON, there’s really only one acronym you need to know: ROI.

Maybe your company is an online native well-versed in millennial-focused hashtags. Or, maybe you’re a commercial construction contractor embarking on your first website. No single digital marketing plan would fit both of these companies, but the truth remains that all marketing should be digital. That doesn’t mean there isn’t a place for print ads and billboards and videos, but those assets should be part of a comprehensive digital marketing strategy. And that, friends, is where we come in.

How We Work

#goals

When we initiate a digital marketing campaign, the first thing we’ll want to do is hear about what you're trying to accomplish and learn what success means to you. More sales? Longer vacations? Better retention rates? Bigger tacos?

Started from the bottom now we’re… Where?

Next, we’ll try to understand where you’ve been so we can best map out how to get to what’s next. What have you tried? What haven’t you? What’s worked? What’s failed miserably? (We don’t judge!)

Strategery.

It’s trite but true: Hope is not a strategy. Once we know your history and your goals, we’ll put together a comprehensive plan that outlines a fully integrated digital marketing strategy. This will include the type of creative we’ll be making, the channels we plan to push them out on, and an attribution model for how we’ll measure success.

Let’s get this party started.

Now the fun begins. From ad design to photo shoots to emails to content and copy development, our team dives into your brand head first, pumping out mind-blowing creative content that is about to grace all corners of the internet.

Launch. Measure. Pivot. Repeat.

With assets approved and ready to make their debut, we’ll push into execution. We’ll launch your campaigns, measuring every step of the way. With data in hand, we can make pivots as needed, allowing us the flexibility to continually optimize every aspect of your digital marketing plan.

PPC | Content Production | SEO | Social Media | Email Marketing

Let's Talk

You probably have some questions, and we’re here for it. Give us a call or drop us your info in the form and we’ll talk.

Just so you know: Any information you provide on this form will be stored responsibly and securely by 2TON. The only purpose of collecting this data is to contact you about your inquiry. That’s it. We don't share your information, and we always follow best practices for deleting data for user protection.

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