May 9, 2019

Behind the scenes with Jenoptik

“At the intersection of art and science is design.”

Jenoptik, a powerhouse in the custom lens industry, tapped 2TON for a creative video challenge: their future clients need high-quality lenses made, and they needed them yesterday. They were looking to increase requests for custom-built lenses—specifically for theme park rides.

Jenoptikstoryboard2

“A limitless force propelled by creativity.”

The brief was to show that Jenoptik can deliver custom-made lenses on time within tight deadlines. We brainstormed, scripted, and storyboarded to follow a custom lens from design all the way to delivery.

We chose to shoot in a dramatic look and in 2.35:1 aspect ratio to be on par with the entertainment industry. This also included shooting with a set of early 80s era Zeiss lenses to help introduce a little bit of flaring into the image, adding an almost sci-fi look to the entire video.

jenoptik-grid-1

“Where the grandest ideas demand the finest details.”

To convey the speed at which Jenoptik can work at, the camera is constantly moving throughout. To achieve this, a Dana dolly was used on a couple of lowboy roller stands so that we could move quickly between setups.

For the music, we added subtle sound design elements that flowed with the audio: low hums paired with machinery, while water spray and whooshes aligned with lens flares. This added tons of ambiance to the final piece, which we invite you to watch now:

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